Google delays cookie phase-out again
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday.
Virtual Influencers: Advertisers’ dream or creators’ nightmare?
Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future.
Advertising, Marketing, Media, PR & Corporate Communication News Today 24 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 24 April 2024.
Sociapa gets digital mandate for Tennishub
'Truly elated to join hands with Tennishub,' said Sociapa about its newly forged association.
Generative AI SaaS startup Onetab expands India operations
Onetab has appointed three senior team members.
Why digital media is still the wild west of advertising
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack.
Jio Cinema to launch a new plan on April 25
The digital platform has released two teasers on social media hinting at an ad-free plan.
Advertising, Marketing, Media, PR & Corporate Communication News Today 23 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 23 April 2024.
‘Addressability without third-party cookies is a multi-year journey’
Guest Column: Todd Parsons, Chief Product Officer, Criteo, shares how the company is addressing cookie deprecation.
Todd Parsons profile
Todd Parsons profile - advertising news, marketing, digital news & updates at Exchange4media.com.
Google WPP tie-up: A sign of things to come?
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns.
Netflix adds 9.3 million subscribers in Q1
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis.