Britannia bags 6 metals at e4m DigiOne Awards 2023
The brand won 4 golds, 1 silver and 1 bronze metals across categories.
Nestle India wins 5 metals at e4m DigiOne Awards 2023
The brand won 3 golds and 2 silvers across categories.
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base.
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing report
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%.
Google handing out pink slips for 'simplifying structures'
As per reports, Google is building 'growth hubs' in Bangalore among other cities.
Is device interoperability the key to unlocking true omnichannel marketing?
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty.
Advertising, Marketing, Media, PR & Corporate Communication News Today 30 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 30 April 2024.
e4m TechManch 2024 to be held on July 19
The eighth edition of the digital marketing conference will be held in Mumbai.
Advertising, Marketing, Media, PR & Corporate Communication News Today 29 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 29 April 2024.
If told to break encryption, then WhatsApp goes: Meta counsel to Delhi HC
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information.
Snap Inc sees 21% jump in rev for Q1
Snap’s current revenue stands at $1.2 billion; number of daily active users 422 million.
Advertising, Marketing, Media, PR & Corporate Communication News Today 27 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 27 April 2024.
BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore.
Digital platforms shall not permit usage of user data by third party without consent: Bill
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct.
Google ad rev stands at $61,659 mn in Q1; $8,090 mn for YouTube
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year.
e4m-Teads roundtable today: Experts to explore how CTV is reshaping media
The theme of the roundtable is ‘Navigating the digital tide: How CTV is reshaping media’.
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of over 450 million
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship.
Advertising, Marketing, Media, PR & Corporate Communication News Today 26 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 26 April 2024.
JioCinema launches ad-free subscription service starting at Rs 29
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free.
Meta posts 27% jump in Q1 revenue
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year.
Cookie still here: Where are marketers headed?
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts.
Advertising, Marketing, Media, PR & Corporate Communication News Today 25 April 2024| Exchange4media
Latest updates in Advertising, Marketing, Media, PR & Corporate Communication. Explore breaking news on Exchange4media for industry insights, updated 25 April 2024.
Industry will get time to adapt to cookie deprecation: Experts on phase out delay
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions.
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